You’re leaping technological hurdles, winning over investors, and attracting attention as your startup tackles one of our world's most pressing concerns.
Instead, you have to maintain both clinical and operational excellence. And the standard is highest where these two intersect publicly: in marketing communications.
So what do you do when your company needs to gain market share and you need to make sure your messaging is clinically and strategically excellent?
Mental health companies with a growth strategy add me to the team to develop industry-sound, authority-building marketing communications.
I help you combine mental health insights and experience with top-notch communication skills to create content and concepts with impact.
I have a Master’s degree in social work from the University of Washington, and I’m a licensed clinical social worker with hands-on experience in clinical mental health. For years, I assumed I'd practice as a social worker until retirement.
I planned on supporting my creative, entrepreneurial drive (and my financial obligations) with my writing side hustle, but I'd be devoting most of my time to one-on-one clinical work.
As a result of a cross-country move and new family obligations, I was forced to walk away from my social work dream job — but I vowed not to walk away from my commitment to mental health.
And with the mental health industry's radical changes, I had the chance to improve mental health outcomes on a larger scale with my unique combo of mental health and communication skills.
The industry is brand new. Mental health has never needed to “scale” before now. Until the pandemic, stable service providers had the lions share of the market – so clinically trained, expert marketers never made sense until now. Basically- they don’t really exist.
Some companies underestimate the importance of clinical precision in marketing. You can be a tone and voice wizard, but if you’re making rookie mental health mistakes, you can be harming client outcomes before they even meet their therapist.
They’re not yet looking at the bigger picture. Other industries have learned how to make sure teams cooperate seamlessly- sales and marketing, for example- and have seen exponential growth. As mental health companies learn how to manage their processes, they will surely follow suit.
Over the past several years, I’ve had the honor of working with some of the world’s most exciting mental health startups.
My vantage point allows me to see tensions in the industry, and I don't want to sit by and watch them grow.
That’s why I’ve joined the team at Therapists in Tech, a non-profit organization that helps center clinician voices in the mental health tech space.
I’ve also launched a podcast, Hot Commodity: the collision of mental health and tech. In it, I examine the most pressing mental health topics with clinicians, leaders, and stakeholders. You can find the series on Spotify or Google Podcasts.
"I began working with Megan in December of 2022. She immediately dazzled me with a blog post summarizing her impressions of Eleos Health's technology as a clinician. Megan produces the kind of work that you barely need to edit before publishing - she just gets it. She cares. She's a gifted writer. She makes education engaging and through everything she does, her advocacy for clinicians shines through. In her work with Eleos, she's gone beyond writing to help shape community development and thought leadership strategies with us. She's responsive and flexible. And she's downright fun to work with. Thank you for everything you do Megan!"
“In healthcare technology, words matter. I have struggled in the past to find content writers and strategists who can generate technically correct, SEO-informed clinical content while at the same time having a finger on the pulse of our field and its key stakeholders (clients, therapists/providers, and executives). Megan is the best of both worlds - she knows what resonates with the clinical community and can execute a content marketing strategy like a seasoned professional. Working with Megan has been instrumental in helping me and my organization deliver high-quality, thoughtful content and build a best-in-class reputation in our area of business.”
"Megan has really helped our company build a high-quality self-care library. She works well with our clinicians and tech team. Megan has the great ability to blend her marketing and clinical skills in the perfect way that is much needed in the mental health tech space. I highly recommend Megan!"